“A nightmare on Elm street” is from the horror genre. The poster portrays this by the use of red, which is conventional for a horror genre as it connotes blood, danger, death and violence. The figure is in a shadow and therefore looks mysterious this creates curiousity in the audience and it is quick to assume that he is portrayed as the conventional villain/psycho of the horror genre. His silhouette is shown with a hand that seems to have knife like claws attatched to it,and the fact he is look directly at the camera creates relationship between the villain and audience. Also it gives the impression that he is about to attack the audience with his threatening presence. Most horror movies feature a murderous character that causes the disequilibrium, therefore the poster is almost exaggerating its conventional aspects of the horror genre. The background is a forest, also a conventional paradigm of traditional horror iconography. The poster seems to fit the codes and conventions and generate sales due to the horror genre of the threatening presence of the villain on the poster and therefore encapsulates fear in the audience.
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